Paid Channels Marketing Specialist
Posted 13 January by Ashkenazi

Job Description

A truly amazing global online University based in Tel Aviv, is looking for a manager of paid channels.

The position contains budget management and responsibility for marketing campaigns, marketing through commercial
agreements with affiliates, partnerships creation, media buying, YOUTUBE, TABULA, GOOGLE, BING,
FACEBOOK and more.

We are looking for a dedicated person who is passionate about marketing with paid channels and wants to develop further in this field.

Responsibilities
 Responsible for purchasing and advertising media according to target audience and campaign
planning in order to deliver quality traffic through connections with industry leading publishers
 Ongoing responsibility for relationships with business partners / affiliates and their actual results,
including familiarity with and updating of new agreements, improvement of commercial agreements,
exposure to new advertising tools and more
 Managed HANDS ON campaigns, including definition, content, analysis and optimization on
YouTube, Tabula and more
 Management of the relationship with an external vendor regarding the companies PPC activities in
FACEBOOK, GOOGLE, and BING. Including managing the budget, defining and approving
concepts and creatives, and constantly striving to optimize campaigns
Requirements
 Higher Education – must
 Previous experience in Digital channels paid campaigns (PPC)
 Previous experience of media buying and/or affiliates management
 Fluent in both English and Hebrew
 Marketing experience in USA markets – must, other global markets – a big plus

Check out our website – https://www.uopeople.edu/

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